The Afeela 1, a collaborative effort between Sony Honda Mobility, was unveiled at CES 2025 in Las Vegas, marking a significant milestone as the first electric vehicle (EV) from this joint venture. With a starting price of $89,900 for the base model and $102,900 for the more advanced Signature variant, the Afeela 1 is positioned as a premium offering in the competitive EV market, notably priced higher than the Tesla Model S Plaid.
Key Features and Specifications
Performance and Range
- Powertrain: Both variants feature a dual motor all-wheel drive setup, delivering a combined output of approximately 483 horsepower.
- Battery: Equipped with a 91 kWh lithium-ion battery, the Afeela 1 supports DC fast charging up to 150 kW and AC charging at 11 kW.
- Range: The vehicle is designed to achieve an EPA-rated range of up to 300 miles (approximately 483 km) on a single charge, with some sources suggesting a maximum range of 480 km under optimal conditions
Technological Innovations
- The Afeela 1 boasts over 40 sensors, including cameras, LiDAR, and radar systems, which enhance its Advanced Driver Assistance Systems (ADAS). This suite aims to provide a safer driving experience by leveraging cutting-edge technology for navigation and obstacle detection
- The vehicle features an interactive AI-driven personal assistant known as the Afeela Personal Agent, which facilitates natural voice interactions for controlling various in-car functions
Interior and Comfort
- Inside, the Afeela 1 is designed to be a “Mobility as a Creative Entertainment Space,” featuring Sony’s proprietary sound technology and multiple displays for each seat. This setup aims to elevate the in-car entertainment experience significantly
- The cabin integrates noise-canceling technology and vibration reduction systems to enhance passenger comfort during travel
Sustainability Efforts
- Approximately 70% of the materials used in constructing the Afeela are either plant-derived or recycled. This initiative reflects Sony Honda Mobility’s commitment to sustainability in automotive design
Pricing and Availability
The Afeela 1 is available for pre-orders with a refundable deposit of $200, targeting initial sales in California starting in mid-2026. The two trims are:
- Afeela 1 Origin: Starting at $89,900
- Afeela 1 Signature: Starting at $102,900, which includes additional features such as larger wheels and enhanced entertainment options
Competitive Landscape
The pricing of the Afeela 1 positions it above many competitors, including Tesla’s Model S Plaid. While Tesla’s flagship model starts at around $94,990, the Afeela 1’s higher price point reflects its premium features and advanced technology offerings. This strategic pricing may attract consumers looking for luxury combined with innovative tech solutions in their EVs.