In a bold move that’s set to shake up the Australian electric vehicle (EV) market, Chery has announced a significant price cut on its Chery Omoda E5 electric SUV. This decision positions the Omoda E5 as one of the most affordable electric vehicles in the country, potentially accelerating the adoption of EVs among budget-conscious consumers.
Chery Australia has kicked off 2025 with a bang, offering a substantial $6,000 discount on the Omoda E5 electric SUV. This price slash brings the starting price of the base BX model down to an impressive $36,990 MSRP (Manufacturer’s Suggested Retail Price). The higher-spec EX variant also benefits from this discount, now available at $39,990 MSRP.
This aggressive pricing strategy puts the Omoda E5 in direct competition with some of the most affordable EVs in the Australian market, including models from MG and BYD. It’s a clear indication that Chery is serious about gaining a foothold in the rapidly growing electric vehicle segment.
Limited-Time Offer
It’s important to note that this attractive pricing is a limited-time offer, effective immediately and running until January 31, 2025. This creates a sense of urgency for potential buyers who have been considering making the switch to electric but were previously deterred by higher price points.
Competitive Features and Specifications
The Chery Omoda E5 isn’t just about its attractive price point. It comes equipped with features that make it a compelling option in the electric SUV market:
- Range: The Omoda E5 boasts a WLTP-rated range of 430km, addressing one of the primary concerns of potential EV buyers – range anxiety.
- Performance: With a 150kW electric motor delivering 340Nm of torque, the Omoda E5 promises peppy performance for urban and highway driving.
- Charging: The vehicle supports DC fast charging up to 80kW, allowing for quick top-ups during longer journeys.
- Safety: The Omoda E5 has achieved a 5-star ANCAP safety rating, providing peace of mind for families considering the switch to electric.
- Practicality: In a rare move for EVs, the Omoda E5 comes with a full-sized spare wheel, adding an extra layer of practicality for Australian drivers.
Market Impact and Industry Trends
This price reduction by Chery is part of a broader trend in the EV market, where increased competition and economies of scale are driving prices down. It follows similar moves by other manufacturers, such as BYD and MG, who have been aggressively pricing their electric offerings to gain market share.
The timing of this offer is particularly significant, coming at the start of a new year when many consumers are considering making big purchases or lifestyle changes. It also aligns with growing environmental consciousness and government incentives aimed at increasing EV adoption.
Looking Ahead
Chery Australia’s CEO, Lewis Lu, has hinted that this price cut is just the beginning of their push into the New Energy Vehicle market in 2025. This suggests that we might see more competitive offerings and potentially new models from Chery in the near future.
As the EV market in Australia continues to evolve, moves like this from Chery are likely to put pressure on other manufacturers to reduce their prices or offer more value to consumers. This competition is good news for buyers, as it’s likely to accelerate the trend towards more affordable electric vehicles.
The significant price reduction on the Chery Omoda E5 marks a pivotal moment in the Australian EV market. By bringing the entry price for a fully-electric SUV below $40,000, Chery is making EV ownership more accessible to a broader range of consumers. As the offer is time-limited, it creates an excellent opportunity for those who have been on the fence about making the switch to electric.
With its combination of affordable pricing, practical features, and decent range, the Omoda E5 could be the catalyst that many Australians have been waiting for to make their first foray into electric vehicle ownership. As we move further into 2025, it will be interesting to see how other manufacturers respond to this aggressive pricing strategy and how it shapes the future of EVs in Australia.