In 2024, Australia witnessed a remarkable surge in electric vehicle (EV) sales, with a total of 91,365 new electric vehicles sold, accounting for 7.4% of all new car sales. Tesla continues to dominate the market, but other brands are making significant strides. This article explores the best-selling EVs of 2024 and the evolving landscape of the Australian electric vehicle market.
Top-Selling Electric Vehicles in Australia
1. Tesla Model Y
With 21,253 units sold, the Tesla Model Y remains the best-selling electric vehicle in Australia for 2024. Its popularity can be attributed to its spacious interior, advanced technology, and strong performance metrics. The Model Y also ranks as the seventh best-selling SUV overall in the country.
2. Tesla Model 3
Following closely is the Tesla Model 3, which recorded 17,094 sales. Despite a slight decline in sales compared to previous years, it maintains its reputation as a favorite among Australian drivers seeking a compact sedan with impressive range and performance.
3. MG 4
The MG 4 secured third place with 6,934 sales, marking a 39% increase from the previous year. This model appeals to budget-conscious consumers looking for an affordable and practical EV option.
4. BYD Seal
With 6,393 units sold, the BYD Seal has emerged as a strong competitor in the EV market. Its combination of features and pricing has attracted many buyers looking for alternatives to Tesla.
5. BYD Atto 3
The BYD Atto 3 follows closely behind with 5,751 sales. This model has gained traction due to its competitive pricing and features that cater to family needs.
6. BMW iX1
The BMW iX1 made its mark with 2,618 sales, showcasing BMW’s commitment to electrification and appealing to luxury buyers interested in sustainable options.
7. Volvo EX30
New to the market, the Volvo EX30 achieved 2,129 sales, reflecting increasing interest in premium electric SUVs.
8. BYD Dolphin
Another BYD model, the Dolphin, sold 2,116 units, contributing to BYD’s growing presence in Australia.
9. BMW i4
The BMW i4 secured its position with 2,062 sales, demonstrating that luxury electric sedans are gaining popularity among Australian consumers.
10. Kia EV6
Rounding out the top ten is the Kia EV6 with 1,785 sales. This model has been well-received for its stylish design and advanced technology features.
Market Trends and Insights
The growth of EV sales in Australia is indicative of changing consumer preferences towards more sustainable transportation options. Although Tesla retains a significant market share—accounting for approximately 42% of all electric vehicle sales—other brands are quickly catching up due to increased competition and a wider range of offerings. Interestingly, while battery electric vehicles (BEVs) saw a modest growth of 4.7% compared to last year, there was a notable rise in hybrid sales—up by 75%—indicating that consumers are exploring various eco-friendly options beyond pure electric vehicles.
As we move further into 2025, the landscape for electric vehicles in Australia continues to evolve rapidly. With new entrants like Toyota and Subaru launching their first EVs this year, alongside established players enhancing their offerings, consumers will have more choices than ever before. The future looks bright for electric mobility in Australia as both competition and innovation drive the market forward.
In addition to the impressive sales figures, the Australian government’s commitment to promoting electric vehicles through incentives and infrastructure development is further fueling the growth of this market. As charging networks expand and consumer awareness increases, 2025 promises to be another pivotal year for electric mobility in Australia. With a diverse range of models now available, buyers are well-positioned to make informed choices that align with their sustainability goals and lifestyle needs.
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