Kia is set to electrify the Australian Open 2025 with a dedicated fleet of electric and hybrid vehicles, marking a significant step in the brand’s commitment to sustainability. This initiative showcases all-electric models, including the EV5, EV6, and EV9, alongside hybrid options such as the Carnival HEV, Sorento HEV, and Sportage HEV.
A Commitment to Sustainability
As part of its long-standing partnership with the Australian Open, it is providing a fleet of 130 vehicles made entirely of award-winning electrified models. This year marks the first time that all tournament vehicles will be either electric or hybrid, highlighting Kia’s dedication to promoting sustainable mobility during one of the most prestigious tennis events in the Asia-Pacific region.
- Fleet Composition: The fleet includes:
- 25 units of EV9
- 15 units of EV5
- 10 units of EV6
- 30 units of Carnival HEV
- 25 units of Sorento HEV
- 25 units of Sportage HEV
This diverse lineup ensures that players, officials, and VIPs will enjoy safe, comfortable, and eco-friendly transportation throughout the tournament.
Engaging Fans with New Campaigns
Kia is launching two new brand campaigns during the Australian Open: “What’s Your Next Move?” and “What Moves You?” These campaigns aim to engage fans both locally and globally while emphasizing Kia’s commitment to innovation and sustainability.
- Interactive Experiences: Fans will have opportunities to interact with Kia’s electric vehicle technology at major touchpoints across Melbourne Park. The brand aims to create immersive experiences that celebrate progress and inspire individuals to embrace their next moves.
Highlighting Player Stories
In addition to showcasing its electrified fleet, Kia is producing a four-episode digital series titled “What Moves You?” This series will delve into the personal stories of current tennis players, exploring what drives their passion beyond the court. Through candid interviews conducted inside Kia’s EV models, the series aims to connect fans with athletes on a deeper level.
Continuing a Legacy
Kia has been a major partner of the Australian Open for over 24 years, making it one of the longest-running sports sponsorships in Australia. The brand’s ongoing commitment not only supports the tournament but also reinforces its dedication to sustainability in sports.
Kia’s electrification of the Australian Open fleet underscores its commitment to sustainable mobility while enhancing the overall experience for players and fans alike. By showcasing its all-electric and hybrid models during this prestigious event, Kia is setting a precedent for future partnerships in sports and highlighting the importance of innovation in achieving environmental goals.
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